Corporate identity is a very important tool that creates the physical appearance of your brand. It often includes the 'tone of voice' of your business in your logo, website, letterhead, business cards and communication channels found in digital media such as social media.

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Maintaining a consistent corporate identity is essential if you want to show your business professionally. Sticking to a specific color palette and font, consistent logo positioning, and using the same tone of voice in your print and online communications will help you improve your professional stance.

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What Benefits Can a Good Corporate Identity Have for Your Business?

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• A company that invests in corporate identity shows that it's here to stay, and sends the message that the company is serious about being successful.

• It gives the customer a sense of trust.

• Corporate identity gives an idea of the culture or personality of the business.

• While creating a consistent identity, a company ensures that they are recognized and remembered.

• A uniform corporate identity becomes instantly recognizable among its target audience.

• A strong corporate identity can increase customer awareness and increase a company's competitiveness.